Agriculture business as we knew it is in a disruptive change caused by digital systems' integration in the sector. The big data provided by the sector by using data analytics to process and analyse causing innovations in agriculture value chain.

The digital tools such as blockchain and smart contracts are enhancing the transparency in the supply chain as well. As a result, regulators and end customers are being satisfied with ease of access to the origin of the product. On the other hand, each day new growers are benefiting these digital tools by using data analytics or SaaS, especially for yield maximizing.

  
Agricultural-input suppliers are yet to embrace this digitization as technology intensive sector leaders offering SaaS directly to growers. Due to enabled tranperancy and ease of monitoring, decision making processes by using advanced data analytics; customers' and regulators' expectations are on the rise towards more nutritious products and environmentally conscious production.
 

This new demand-based paradigm caused by digitization is expected to be settled in the near future. 

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Agribusiness sector with its diverse digital subsectors is expected to reach USD 1 billion in 2025.